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Adrian Snook
Adrian Snook , Learning Accelerators
 
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6th December 2008

Key Note market report on the UK training sector

According to the seventeenth annual market intelligence report compiled by Key Note a 5% fall in the total amount spent on training is expected until the end of spring 2009, followed by a further drop of 2.5% in the succeeding 12 months. According to the authors "the market is expected to start to improve in 2010/2011".

 

An extract from the Report's Executive Summary.

The market for training in the UK, which is examined in this Key Note Market Report, is currently experiencing a very difficult time — probably the most difficult it has had to endure since the end of the so-called dot.com boom in 2000/2001. At the same time, the Government is implementing more changes in its support for training, with the aim of raising skills throughout the workforce. Laudable though its aims are, some of its policies and strategies have come in for some criticism, as this report shows.

Key Note estimates that UK employers spent £20.98bn on off-the-job training by spring 2008, which represents a 3% increase on the previous year. The major proportion of this money is spent on internal training. Key Note approximates that UK employers spend around £3.3bn on external trainers. The Learning and Skills Council’s National Employer Skills Survey 2008 estimates that employers in England spent £38.6bn on training in 2007. However, the labour costs of those receiving training comprise 47% of this total.

The UK’s training industry is enormous and incorporates an array of suppliers, from the traditional training company to IT companies and professional associations. There are also thousands of small, often family-owned firms, as well as sole practitioners.

This report lists around 60 leading training firms and organisations, which represent only a fraction of the total. This industry really is huge; however, it is also an industry under pressure. Competition appears to be increasing, costs are rising and a growing number of providers are feeling the need to make cut-price offers. The training industry almost reached the point of ‘three for the price of two’ offers. It may be a coincidence, but Key Note has found that more mergers and takeovers have taken place in this industry in 2008 than in any year previously, which suggests that firms are feeling the cold draught of declining profitability.

This report also provides an insight into some of the current thinking on training. Once again, Key Note has talked to the Training Advisor at the Chartered Institute of Personnel and Development (CIPD), Martyn Sloman, among others, and has sampled some training courses.

The use of coaching and in-house training is increasing, as is e-learning. Line managers are becoming more involved in training, although there is still concern about whether organisations really maximise the benefits of training. Organisations are looking to broaden their employees’ range of skills, which is impacting on the training sector. The majority of organisations continue to buy external training, but, as the CIPD’s Learning and Development Survey 2008 shows, a significant proportion of employers either do not buy or have ceased to buy training from external providers. That should worry the training industry, and this is probably its greatest challenge.

Key Note is forecasting a 5% fall in the total amount spent on training up until spring 2009, followed by a further drop of 2.5% in the succeeding 12 months. The market is expected to start to improve in 2010/2011.

To purchase a full copy of this report from the publishers please click here.

 

 

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